UFI Filters launches the new advertising image titled INNOVATION IS IN OUR DNA.

Research, innovation and developing new filtration materials have always been a key factor of the genetic fingerprint of UFI Filters. In keeping with this, the new message is intended to create a visual connection between the double helix of DNA and the fibres from which UFI products are made.

The individual fibres weave together to form the image of a futuristic car, embodying the essence of our know-how. The fibres portrayed were developed by our in-house research labs and are produced by UFI Filters itself to offer the best possible engine protection and performance, in both OEM and Aftermarket applications.

Innovation is one of the core values of UFI Filters, which guides the development of every new project. We strive to always be one step ahead, to offer the best products possible and tomorrow’s technology to the automotive sector.? With over 200 patents at international level and 3,000 articles in the catalogues for each of our two brands, UFI Filters and SOFIMA Filter, our Group has always been a reliable partner for automotive constructors, not only anticipating their OEM needs but also offering a comprehensive choice of aftermarket products.